Here's why drug prices are so difficult to bring down

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Here's why drug prices are so difficult to bring down
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Politicians want to cut drug prices, but they face a wall of conflicts, including their own.

Talk about a dichotomy. These both happened last week. The AARP launched its"Stop Rx Greed" campaign to lower drug prices. The message is that Americans are spending an excessive amount on prescription drugs, the cost of which likely topped $330 billion in 2018. By comparison, the highly lucrative NFL generated less than $15 billion during the 2017 season.

When I encounter these two wildly opposing views of drug prices, I feel exactly as i do when I see record prices being paid for beachfront property in Miami Beach. Don't the buyers know the seas are rising with climate change and their gorgeous haciendas could be under water in 20 years? One side will be wrong about the future, just as in the example above where either high drug prices will continue unabated or they will be regulated by the U.S. government as they are overseas.

On the other side, the vocal opposition to high drug prices comes from a breadth of sources. Payers, who are sometimes patients, but often insurance companies, balk at very costly new therapies for everything from cancer to hepatitis. Politicians, from Donald Trump to Hillary Clinton, Bernie Sanders and most of the Democrats running for the 2020 nomination, invoke lowering prescription drug prices as one of their goals.

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