MediaLink's Michael Kassan is sought after worldwide by media moguls, Hollywood visionaries and technology pioneers. One of his guiding principles that led him to be dubbed the ultimate power broker came from the hit musical 'Hamilton.'
's 2016 presidential campaign as an example. "Think about our election three years ago, or two and a half years ago, as a skinny bundle," he said. "What Donald Trump identified was the three or four issues that everybody wanted. You can see where I'm going. The three or four channels that everybody's really watching were the five, not the 500. Focus on that and deliver your message directly to the consumer ... not through the traditional gatekeepers. Thank you Twitter.
God gives you two ears and one mouth, which means you're supposed to listen more than talk. It's kind of the advice Aaron Burr gave to Alexander Hamilton early on in the show and in the lyric 'Talk less. Smile more.' I would have edited that to say, 'Talk less. Listen more.'In 2017, to propel Kassan's U.S.-based company into Europe and Asia, MediaLink wasthe final valuation will become known in 2021, based on MediaLink's adjusted EBITDA.
Besides his takeaway from the musical "Hamilton," Kassan has acquired many leadership strategies along the way. Here are just some of the ones he shared with CNBC."The time I spend in L.A., in Monterey, in Los Angeles has always been 'Instant gratification isn't quick enough.' And as a result of that, we all tend to move sometimes too quickly. And sometimes because of, again, the nature of text and email, you find yourself oftentimes forced to answer too quickly.
. "If you can say that you've given advice and counsel and direction and strategic help to and you've been right at least one out of three times, not so bad. You know I would say yes, of course, you'd like it more. But I don't want to say that I had a better batting average than the top players in the history of Major League Baseball.
's doing. You have to understand that they've made gigantic bets but with what appears to be a pretty clear focus. Content matters. "There's a word that begins with cluster that we can all figure out what the end of that sentence might look like. It seems to be the case right now, so it is time for people to take seriously the need to reimagine, reanimate, reconsider structure and organization and talent.
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