Jay Som discusses the inspiration behind her new album AnakKo & more
in 2017, singer-songwriter-producer Melina Duterte is back as Jay Som with. The title means "my child" in Tagalog, and as a child of Filipino immigrants, it's a phrase her mother often uses when talking to her. That "puts a comfy blanket on the record," Duterte tells Billboard one afternoon after stopping by our offices for a vibrantJay Som's music still conveys a diverse, resonant range of emotions, whether touching on DIY electronica, bedroom pop or lo-fi rock.
I think I just wanted to keep doing it myself out of convenience and money. Studios are so expensive. I just want to continue getting better at music production. I love teaching myself things. It's really rewarding. I can be by myself and watch YouTube videos and read articles –Yeah, tutorials. It's so corny but it works! You need to visually see how someone else does it.I love L.A. It's changed my perspective on music in a positive way.
Of course, there's the stereotype that L.A. can be phony, it's all about who you know, etc. But you're saying you've found it more authentic than that? Not exactly, not authentic. It holds up, the saying that L.A. is fake as hell. It kind of is; with the positive stuff comes the L.A. stuff: "What can you do for me?" "Who are you?" It's entertainment industry stuff. That's the bad part of it, the annoying, fake, depressing side of it. But I honestly find it amusing and funny, it doesn't bother me too much. There are good parts and good people there.It was directed by Han Hale, they did such a cool job.
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