The impact of Web3, ultimately, is “going to be very similar to the way that the rise of the internet completely changed humanity,” says chrisjacquemin, head of digital strategy of WME. Interview with jeffwilser CultureWeek roadtoconsensus
“I've always evaluated data and media trends,” says Jacquemin, who began his career in research and has a knack for spotting trends in tech on the early side – from DVRs to YouTube to the rise of social media. Years ago, Jacquemin started the firm’s digital media business, which led to signing podcasters, esports gamers, Web2 creators and others.
WME is even signing Web3 developers, as Jacquemin thinks of them almost as “producers” who can help creators fulfill their vision. “There’s real value in understanding the developer ecosystem,” says Jacquemin, who is pushing the boundaries of what it means to sign creative talent. He opens up about why WME has embraced Web3, how he explains it to his colleagues, why he’s not too concerned about crypto winter and why he’s spending “an inordinate amount of my career in this area.
It reminded me of how when YouTube launched, I had made this proclamation like,"This is going to become the most disruptive thing to happen in video we've ever seen." This felt similar. We were seeing the emergence of a new file format and collectible construct of assets. And it tied into a generational shift that I thought was happening. It felt like, “Okay, this is all coming together. This is real. Let's go.
It’s very analogous to how you would put together a television show or a film. So over the course of the first few months in 2021, we began to identify people like Mack Flavelle and FEWOCiOUS. We said,"Okay, we should go sign them and build up a roster to represent them. And this will then help us as we're putting more projects together in this new area."
Yeah, so it's interesting. I think of people that fall into that category, or companies that fall into that category, as essentially producers.
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