How this former Amazon exec is turning Snap's ad business around, and now it's one of the hottest tech stocks

Snap's Jeremi Gorman is simplifying, giving the sales team an 'Amazon-esque' structure and building out her team to ramp up the company's ads organization.

and Snap have tried to be that alternative before learning to stick to where they're successful.

Of course, Gorman hasn't done it alone. She has also surrounded herself with a team of figures that are well-known to the advertising community.as a senior director for video sales and agency development. He's now the company's VP of global agency relationships. Gorman also promoted Luke Kallis to the role of vice president of enterprise sales in the U.S.

"It's been a very confusing proposition for agencies and clients to just understand but also as an organization to kind of deal with," Cridlin said. He said the organization under Gorman has made the internal structure better for advertisers.

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