‘How To Train Your Dragon 3’ Is Universal’s Most Profitable Movie Of 2019, Ranked No. 12 In Deadline’s Most Valuable Blockbuster Tournament

When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participati…

. The threequel’s success here underscores the financial upside of a theatrical release and its downstream window revenues. Questions surround Universal’s novel PVODrelease: Without the full power of its theatrical window, will that diminish future monies in other windows? Afterhit a franchise high at the global box office with $621.5M, a finale to the Dean DeBlois’ animation series, adapted from Cressida Cowell’s books, was always in the cards.

of the studio previously run by Jeffrey Katzenberg. Universal gave the threequel a big marketing push via its vertical-integrated Symphony program by publicizingthroughout its parks, TV shows, Xfinity cable systems and channels . There was also a heavy play toward Hispanic families, who repped close to a quarter of the audience, and drove

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