“I thought it was egg” — Diner disappointed by $8 thin slice of salmon that looked like a piece of fried egg SINGAPORE: A diner shared his disappointment on social media after receiving a surprisingl
y thin slice of salmon at a hawker stall in Suntec City’s Food Republic.
In the 7-second clip, Mr Khoo zoomed in on the salmon to give viewers a closer look at its thinness. He even flipped the piece over to show how flimsy it was. According toIn the comments section, netizens were equally shocked by the portion of the fish, with one person joking, “I thought it’s egg in my initial view.
Mark Stiving, chief pricing educator at Impact Pricing, explains that this approach works because consumers are generally more sensitive to “price increases” than “size decreases.” However, experts caution that this tactic has its limits. In another case, a McDonald’s customer was shocked to find her “large” fries were only half the usual amount, even though she paid S$4.60 for them.While shrinkflation might give businesses some breathing room in the short term, there’s a downside. Experts say companies risk damaging their reputation in the long run if they push it too far.
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