The reelection campaign is raking in millions selling everything from Trump plastic straws to ‘Pencil-Neck Adam Schiff’ T-shirts
Political professionals say merchandising is increasingly becoming an important way to court small donors. People get something in return for their money, making it attractive to those who don’t ordinarily give to campaigns.started selling“A donor gets to show their support and they also get to wear their support,” said Zac Moffatt, who was digital director on Mitt Romney’s 2012 presidential campaign.
Other Republicans are racing to piggyback off Trump’s success. After Nike pulled an American Flag-themed sneaker earlier this month — prompting blowback on the right — the National Republican Senatorial Committee rushed out ainviting Nike may have pulled their limited edition Betsy Ross flag shoes, but now you can get a shirt from us instead! Show your pride for our flag 🇺🇸🇺🇸WinRed, a newly-launched GOP small-donor platform that has received the blessing of party leadership, is expected to soon unveil a program that will allow candidates up and down the ballot to swiftly produce and sell merchandise.
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