It Just Got Easier To Spend Your Money On Instagram
Starting today, people in the US can purchase items directly on Instagram’s app from over 20 different brands, including Zara, H&M, Outdoor Voices, and Uniqlo. Now, for brands that are a part of Instagram’s initial invite-only beta test, you’ll be able to tap a product tag on a post and then buy the item within the app. Previously, tapping on a product tag directed users to an external website.
Here’s how it works: After clicking on a product tag from a brand partnering with Instagram, you’ll see an option to “Checkout on Instagram” and you’ll be able to select a color and size, if applicable. Then, you’ll enter an email address, delivery information, and input credit card details or link a PayPal account, which Instagram will save for future orders. If you want, you can add a PIN for purchases to make your Instagram account more secure.
Instagram has become increasingly important to the bottom line of its parent company Facebook. Some analysts expect Instagram toThe move to develop a robust shopping experience signals the social network’s interest in cashing in on purchases inspired by its content, but transacted elsewhere. Instagram has long been a sort of shopping
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