It's hanging off bags as keychains and people are displaying figurines of it in their homes. Even some of our politicians are joining in on the hype by dressing it up in its own little white uniform. But what exactly is Labubu and why is everyone so obsessed with it? The devilish creature is part of Hong Kong-born artist Kasing...
It's Labubu's world and we're living in it: What's this Pop Mart figure and why is everyone obsessed with it?some of our politicians are joining in on the hype by dressing it up in its own little white uniform.The devilish creature is part of Hong Kong-born artist Kasing Lung's story series, The Monsters, which he created back in 2015.In the Nordic fairy tale, there are both good and evil monsters and other characters include Zimomo, Tycoco, Spooky and Pato.
While Labubu's serrated teeth and sneaky grin give off a mischievous first impression, the character is actually a kind-hearted one who always wants to help others while accidentally doing bad things."No matter what difficulties we encounter, we should grin like Labubu and naturally, we will become happy," a publicity copy reads.
In 2019, blind box brand Pop Mart entered an exclusive license agreement with Kasing and the revenue generated from the first series broke the sales record in the art toy category.While Labubu has been a well-loved character for years, its popularity boomed when Blackpink member Lisa posted an Instagram Story of herself earlier in April holding a giant plushie of it.https://www.instagram.
A video of the doll on duty was also posted on Marcus Loh's TikTok page on Sept 23. He is the chairperson of PAP's Sengkang East branch.In the short clip, the members are seen passing the Labubu toy around before placing it in front of a bag of groceries meant for seniors at Compassvale Crescent.
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