Kylie Cosmetics, Nike, and Zara want shoppers to buy their products right on Instagram. Here's the full list of retailers that are giving early access to the game-changing service.

Checkout on Instagram is currently being beta-tested with 23 brands. Here's what they are.

Checkout on Instagram is currently being beta-tested with 23 brands., Zara, and Outdoor Voices.On Tuesday, Instagram announced it had launched"Checkout on Instagram." Shoppers can tap an Instagram photo to see a"Checkout on Instagram" button, which lists the price of the item.

Tapping the button allows users to select from various options like size and color, see similar items, and pay without leaving Instagram.However, shoppers won't be able to buy from just any brand with an Instagram page. Checkout on Instagram launched with 23 brands, including some of the buzziest, most Instagrammable names in retail.

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