Levi’s CEO Chip Bergh said that the brand is “slowly” growing its gender neutral clothing line after data showed there’s “consumer appetite for that” during Wedn…
The boss of Levi Strauss — the nation’s oldest jeans company — said he intends to grow its gender neutral line of denim products because there’s “consumer appetite for that.”
“We know that some women buy some men’s products and some men buy women’s products. We know that that goes on, we’ve got the research and the data to show it,” Bergh said during an Axios BFD event in San Francisco on Wednesday. “How do you market products in a world where people are more aware of their gender identities?” asked moderator Hope King, Axios’s senior business reporter,King also referenced “a recent study” that revealed “about 1% of adults currently describe themselves as transgender, non-binary, non-conforming gender fluid.”
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