SINGAPORE — When it comes to food, every generation has its distinct idea about what makes something worth eating. These days, the common trend is a shift towards healthier food choices — even better if it is sustainable and transparently sourced. The latest data from a survey by online marke
SINGAPORE — When it comes to food, every generation has its distinct idea about what makes something worth eating.
Separately, the global Innova Consumer Survey 2020 found that the top reasons for considering plant-based alternatives were health, diet variety, sustainability and taste. Ms Goh, 36, a food scientist by training and the company’s chief technology officer, said, “In this part of the world, we eat a lot of carbs, and all or most of what we are eating are refined carbohydrates .
“Someone had to carry her to the bathroom every 15 mins. Very soon, it became untenable, so my relatives built a plank over the toilet bowl with a hole in it,” he recalled. This is a patented fibre blend that is made using plant ingredients such as peas, corn, beans and legumes. A challenge that the couple faced during the research and development phase was finding a way to maintain the taste, texture and mouthfeel of food that are familiar to Singaporeans and people in the region.
“What we did was to turn simple carbs into more complex ones by adding fibres to the food,” Ms Goh explained.
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