A Meta representative confirmed that the company is shuttering its originals group but declined to provide further comment.
Amid broad cost-cutting moves, Meta is shuttering the Facebook Watch originals group, whose small slate of shows included the breakout hit “Red Table Talk” hosted by Jada Pinkett Smith, The news was firstWith the shutdown of Facebook Watch originals, Mina Lefevre, head of development and programing for the group, is leaving the company. Lefevre joined Meta in 2017, after serving as MTV’s head of scripted development. At Meta, Lefevre reported to Ricky Van Veen, VP of creative strategy.
Facebook Watch’s originals started out with a mix of scripted and unscripted shows, but the company shifted entirely to unscripted fare in recent years. Its current shows include “Red Table Talk” and Steve Harvey talk show “Steve on Watch,” a revival of his daytime show after it was dropped by NBC. For the Facebook Watch team, the strategy from the beginning was to produce video programming that tapped into “the social fabric of Facebook,” as Van Veen said in 2018 — i.e., generate communities of people talking about and sharing the episodes. Execs also hoped that the originals would encourage other content creators to adopt Facebook Watch.
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