Millennials are the largest untapped market that video game companies should be focusing on, per a new study from Fandom, which finds that the generation spends more time gaming than both Gen Z and…
According to fan-community platform and entertainment company Fandom’s annual Inside Gaming report, which was released Thursday, “despite teens and Gen Z spending more time gaming than they did last year, older generations of players are spending more hours per week gaming.”
Additionally, Fandom’s report found that “influence to purchase brands that have investments in the gaming space gets stronger with age,” as Fandom’s millennial users are at least 24% more likely to be “heavily influenced” to buy games compared to the average Fandom user. Among gaming genres, adventure, sandbox, survival and fighting games are most popular with Fandom gamers of all age.
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