Netflix agrees to give 'Bardo' a rare run in American cinemas

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Netflix agrees to give 'Bardo' a rare run in American cinemas
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VENICE : In a break from its normal business model, U.S. streaming giant Netflix has agreed to show the latest film of Oscar-winning director Alejandro González Iñárritu in U.S. and Mexican cinemas before moving it online.'Bardo, False Chronicle of a Handful of Truths', which received its world premier

VENICE : In a break from its normal business model, U.S. streaming giant Netflix has agreed to show the latest film of Oscar-winning director Alejandro González Iñárritu in U.S. and Mexican cinemas before moving it online.

"I am so grateful to Netflix, because they didn't just give me complete support and freedom, but they also they allowed me to release this film for seven weeks in Mexico in many cinemas and in the United States," Iñárritu told reporters. However, Iñárritu said he had no intention of going"against the prevailing tide" of online film launches, saying that as a film student he had seen many movie masterpieces on video.

"Bardo" follows a documentary maker, played by Daniel Giménez, as he briefly returns to Mexico before heading back to his adopted home in the United States, where he is due to receive a prestigious award.

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Read more »



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