Netflix’s big gamble with commercials so far appears to be flopping with consumers.
Daniel Muñoz; Paul Grover- WPA Pool/Chesnot/Getty Images/NetflixThe ad-supported plan, introduced in November, was the least popular Netflix tier during its first month of availability, accounting for just 9 percent of new signups, according to a new study from the analytics firm Antenna, as. Overall, around 0.2 percent of Netflix’s overall subscriber base in the United States is estimated to be on the ad-supported plan.
Netflix’s new tier costs $6.99 a month — the least expensive plan that the company offers. But in addition to the inconvenience of commercials, the tier excludes some of the streamer’s most popular titles, including the latest season ofThe disappointing results stand in contrast to competitor HBO Max, which unveiled its ad tier for $9.99 a month in June last year. Antenna said the tier drove 15 percent of new HBO Max signups in the U.S. during its first month.
Netflix’s new ad-supported plan was its least popular tier in the first month it was offered, an analytics firm said
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