Newly appointed Twitter CEO Linda Yaccarino said in a tweet on Saturday (May 13) that she has been inspired by owner Elon Musk's vision to create a brighter future and is excited to help to transform the social media p
said in a tweet on Saturday that she has been inspired by owner Elon Musk's vision to create a brighter future and is excited to help to transform the social media platform.
Musk, who has served as CEO since his US$44 billion buyout of Twitter last October, announced her appointment on Friday. Yaccarino, who as advertising chief for Comcast Corp's NBCUniversal spent several years modernising its ad business, said she is committed to Twitter's future, and said user feedback is vital to build Twitter 2.0.
Since Musk acquired Twitter, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80 per cent of its staff. Musk earlier this year acknowledged that Twitter had suffered a massive decline in ad revenue.
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