Ms Yaccarino is a respected media and advertising executive considered a visionary by some. Read more at straitstimes.com.
Ms Yaccarino left her job as head of advertising at NBCUniversal, where she worked for 12 years.
Ms Yaccarino said in a 2021 episode of the Great Minds podcast that she fell in love with television shows as a child and originally thought she would get into production. Ms Yaccarino became fascinated with the business side of broadcasting while a student at Penn State University in Pennsylvania. At NBCUniversal, a subsidiary of cable operator Comcast, she redesigned advertising strategy to support a shift from traditional television to streaming shows online.She also focused on providing metrics when it came to showing audience numbers and the effectiveness of advertising.
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