A new deal has been struck with the players about sharing revenue gained from non-fungible tokens, also known as NFTs. NFTs AFL
McLachlan said the AFL was forecasting 90 per cent of pre-COVID revenues for this year, but the challenge for the industry was to reimagine how the sport can continue to generate income after being decimated by the pandemic over the past two years.
“I think we all had business models that we were talking in partnerships with players or clubs or where we invested that always factored going up, and there wasn’t a lot of room to move or concertina down,” McLachlan said at Wednesday’s SportNXT conference, where he shared the stage with other Australian sport chiefs.
“I still think you can have long-term deals because players need long-term certainty, people want to have long-term agreements, but how does that contemplate a business that has shown that revenues can go down and therefore salaries must flow with it? That’s going to be a bit of a trick.” “There’s an arrangement between us and the players’ association that’s been reached in the last couple of days. They’ll take 20 per cent, and then if clubs or individuals, an additional 5 per cent for marketing of the product, and there’s obviously our partnership with [software company] Animoca,” he said.
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