The famous mobile sausage is getting a rebrand to accompany a delicious new recipe that features a 'more balanced flavor profile.'
The Oscar Mayer Wienermobile is getting a new name for the first time in nearly 100 years.
Now known as the “Frankmobile,” the fleet of six vehicles will hit the road this week with new exterior decals and Wiener Whistles that are now called “Frank Whistles.” The vehicles will also be driven by a new class ofThe change is a promotion for Oscar Mayer’s “100% Beef Franks,” which now have a new recipe.
While they haven’t officially said “Frankmobile” is just for a limited time, Oscar Mayer tells Simplemost the brand is trying out the new name to “see if it cuts the mustard with its fans.” To further promote the new recipe, the brand is also offering a “Franks for Franks” deal. If you happen to see the Frankmobile near you — and also happen to be named Frank — you can stop by and get a coupon for a free pack of the brand’s hotdogs.
While this marks the first time the giant hot dog on wheels has changed its name, the automobile itself has gone through quite a few makeovers during its nearly 100 years on the road.
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