Parade, Gen-Z\u2019s Favorite Underwear Brand, Launches First Beauty Collaboration

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Parade, Gen-Z\u2019s Favorite Underwear Brand, Launches First Beauty Collaboration
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omg this is so exciting!!

If you're still racking your brain for the perfect Valentine's Day gift for your loved ones , look no further. Just in time for the cheeky holiday, Gen-Z's favorite underwear brand Parade has partnered with Bite Beauty for its first-ever beauty collaboration — offering up the not-so-obvious albeit perfect pairing of lipstick and underwear. According to both brands, the special collaboration is driven by their"shared commitment to radical expression.

"We always look for brands that share our same values," Parade's co-founder and CEO, Cami Téllez, tells NYLON, noting that both brands think critically about ethical manufacturing and sustainability."Bite is at the forefront of the beauty industry with high-performing, clean, vegan, cruelty-free, and frankly really beautiful makeup. We looked far and wide for the right beauty partner, and Bite stands for everything Parade believes in.

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