Pole dancing community says it's 'under attack' on Instagram: 'It's obvious discrimination'

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Pole dancing community says it's 'under attack' on Instagram: 'It's obvious discrimination'
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Pole dancers from around the world are fighting Instagram's new policies, which are leading to lower engagement on content deemed 'inappropriate.&qu...

Instagram is apologizing to pole dancers for hiding content hosted by the community’s most commonly used hashtags. But even after the platform said that the restrictions were made in “error,” pole dancers, athletes, performers and entrepreneurs say that there’s a bigger issue when it comes to the censorship practices — one that seems to be threatening their livelihood.

To alert fellow dancers, California-based pole star, Elizabeth Blanchard, wrote in a post that day that the banning of 19 hashtags appeared to be an effort to shadowban the community. In her Facebook post, Blanchard went on to explain the ripple effects of this practice, specifically that accounts which continue to use the banned pole-dancing–related hashtags will eventually not even show up on their followers’ feeds. Atlanta-based exotic dancer Nikki St. John says that she’s already experienced a detrimental decrease in engagement on her account.

Australia-based instructor, performer and business owner Michelle Shimmy echoed St. John’s concerns. She says she’s noticed how difficult it has become to engage with students of the Pole Dance Academy in Sydney and to attract customers to pole-wear brand Shimmy & Sparkle, both of which she owns with her sister, Maddie Sparkle.

Instagram is defending itself against the claims that its new policy of removing hashtags is discriminatory. In April, the platform released information about what it characterized as a new “strategy” to reduce the spread of problematic content.

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