The Straits Times teamed up with market research firm Statista to identify the 327 best customer service retailers and service providers in Singapore. Read more at straitstimes.com.
The third edition of this annual survey conducted jointly by The Straits Times and international market researcher Statista identifies Singapore’s best customer service providers from among 1,800 brands in 99 categories. These organisations provide customer experiences in traditional retail, online and service segments. The results are based on more than 96,000 evaluations from over 10,000 respondents in Singapore.
The survey was set up and run independently. Companies were not involved in the project and customers answered the questions anonymously. The survey was conducted using online access panels, providing a representative sample of customers in Singapore. Each customer gave an evaluation of several brands. The survey was also open to readers of The Straits Times. Answers from almost 10,000 respondents and more than 96,000 evaluations of customer service were analysed.
These criteria formed the base for the score calculation. Every company was evaluated on a scale from zero to 10, where zero is the minimum and 10 the maximum. Overall, more than 1,800 companies were evaluated and 327 of them comprising the top three to five brands with the highest scores in each category – were given Singapore’s Best Customer Service 2024/2025 awards.
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