Swarovski latest luxury brand to apologise to China

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Swarovski latest luxury brand to apologise to China
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BEIJING (AFP) - Austrian jewellery company Swarovski apologised on Tuesday (Aug 13) for 'hurting the feelings' of Chinese people after calling Hong Kong a separate country on its website, becoming the latest luxury brand to come under fire in China.. Read more at straitstimes.com.

BEIJING - Austrian jewellery company Swarovski apologised on Tuesday for"hurting the feelings" of Chinese people after calling Hong Kong a separate country on its website, becoming the latest luxury brand to come under fire in China.

"We are extremely sorry for the Chinese people whose feelings have been hurt," the jewellery firm said in a statement on Tuesday. Her agency said in a statement that they had sent a notice to Swarovski to terminate their cooperation as soon as possible. "I won't buy it anymore. There's no personal preference in front of national sovereignty," one user wrote on the Twitter-like Weibo platform.

The row also cost them the support of their Chinese brand ambassadors as the companies scrambled to minimise any potential damage in the lucrative market.

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