T-Mobile’s cellphone customers will gain access to live and on-demand content from Viacom channels
T-Mobile US Inc. struck a deal to offer Viacom Inc. channels to its cellphone customers, extending the telecom operator’s foray into a turbulent pay-television industry.
The No. 3 wireless carrier by subscribers said its Layer3 TV service reached a “significant content distribution agreement” with Viacom, owner of cable channels MTV, Nickelodeon and Comedy Central. The companies didn’t detail the terms of the arrangement or timing of the new offerings, which will include live channel feeds and on-demand content.
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