The VMAs Leaned Into the Youth Movement in 2019 -- And They'll Need to Keep Leaning In the 2020s

Singapore News News

The VMAs Leaned Into the Youth Movement in 2019 -- And They'll Need to Keep Leaning In the 2020s
Singapore Latest News,Singapore Headlines
  • 📰 billboard
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 63%

It was time for the VMAs to look to its future rather than continuing to milk the past.

of mostly-'90s hip-hop hits from NJ rappers who are no longer a part of the pop mainstream was a strange strategy, given the show's largely Gen-Z audience. The channel would be well-advised to stop forcing such awkward cross-generational moments when they don't feel natural -- as they did with Missy's triumphant and rapturously receivedStill, the overall trends were encouraging for the VMAs.

It's been a full decade now since Kanyeand largely revitalized the show in the process, and it's time for MTV's biggest night to find a newer identity than the show that just assembles as many stars as possible and hopes they bounce off each other in combustible ways. That recipe wasn't sustainable forever, and more and more of those A-listers have found that they didn't need the VMAs as much as the VMAs need them.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

billboard /  🏆 112. in US

Singapore Latest News, Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

2019 MTV VMAs: Outrageous moments from Miley Cyrus, Beyonce, Taylor Swift and more from VMAs past2019 MTV VMAs: Outrageous moments from Miley Cyrus, Beyonce, Taylor Swift and more from VMAs pastThere are just so many, but here are some of the best.
Read more »

Ahead of 2019 Broadcast, VMAs See 129 Percent Increase In Social Engagement Year-Over-YearAhead of 2019 Broadcast, VMAs See 129 Percent Increase In Social Engagement Year-Over-YearWe’re still a few hours away from the 2019 MTV Video Music Awards airing live from New Jersey's Prudential Center on Monday (Aug. 26) night.
Read more »

Here’s How to Watch the 2019 VMAsHere’s How to Watch the 2019 VMAsCome for the K-Pop, stay for … Sebastian Maniscalco?
Read more »

Watch the 2019 VMAs Red Carpet Live StreamWatch the 2019 VMAs Red Carpet Live StreamThe 2019 MTV Video Music Awards are going down on Monday night (Aug. 26), but before the show begins, fans can tune into the pre-show, kicking off at 7:00 p.m. ET on MTV and its Viacom sister networks.
Read more »

Miley Cyrus Will Perform at the 2019 MTV VMAs After AllMiley Cyrus Will Perform at the 2019 MTV VMAs After AllLiam Hemsworth can slide away back to the ocean, Miley Cyrus will go back to the VMAs.
Read more »



Render Time: 2025-04-17 10:19:55