Physical education experts have raised questions about the approach’s suitability for school-age children. But the program — and its connection with the seven-time Super Bowl champion — has stirred student interest in fitness and nutrition, others say.
FILE - Tampa Bay Buccaneers quarterback Tom Brady warms up before the first half of an NFL football game against New Orleans Saints in New Orleans, Sunday, Sept. 18, 2022. In some Tampa Bay area schools, students use foam rollers and vibrating spheres to massage their muscles as they work toward goals for strength and flexibility. It's all part of a new physical education curriculum from Brady, whose vision for healthy living is fueling a fitness empire.
“I’m sure one of the benefits is to help students get better exercise habits and physical fitness habits,” said Karen Rommelfanger, an adjunct professor of neurology and psychiatry at Emory University. “But does it also start to enroll another generation of consumers for their product?” “I grew up where you lifted heavy weights and, you know, you gauge strength by how much you could bench press and how much you can squat. And this is completely different,” said Brockton Public Schools Athletic Director Kevin Karo. His district is now contracting to use some of the TB12 staff as strength and conditioning coaches for student-athletes.
Sports trainers have been moving toward a model that includes a mixture of strength training, flexibility and balance exercises, said Mike Fantigrassi, the senior director of product development for the National Academy of Sports Medicine, which certifies trainers. But he said he had concerns with the word “pliability” being taught in schools as though it was scientifically proven.
On the diet front, Brady advises against foods in the nightshade family like peppers, tomatoes and eggplants because of inflammation concerns. Experts like Eric Rimm say a lot of Brady’s diet guidance is extreme and not backed by a “huge science base.”
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