Ryan Mack, who was president of Virtue Worldwide, is just the latest in a string of key execs to leave the agency in the past few months.
Vice Media CEO Nancy Dubuc, who took over in March 2018, has been trying to tie the company's units together under a new phrase,"One Vice." Virtue has historically operated independently, with most of its work being direct with clients and not tied to Vice Media properties, and some there have felt that the separation insulated them from cultural problems at other parts of the company.
"If you look at global brands, we have big global brands in the USA, but in volume we have more global brands that are not domestic brands, and we have a great opportunity internationally," he said. As for One Vice, Delport said Virtue regularly taps into Vice's capabilities, less so for buying media on Vice's own sites, which some advertisers can shy away from because of the edgy content, but more for its production and data expertise.
"It's not a white-label agency," he said."We're here to connect the brands with the audience we know the best and leverage the insights and production we built at Vice."
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