Walmart is betting it can convince time-strapped customers to let strangers deliver groceries into their refrigerators while they're away from home.
In a new service announced Friday, customers will be able to order groceries online, and then a Walmart worker will drive the food from a nearby store and deliver it to fridges in customers' kitchens or garages. It is Walmart's latest innovation in its grocery business, which makes up more than half of the company's annual sales. Walmart employees will deliver grocieries straight to customers' fridges.
The biggest barrier Walmart will face with its new service is that most people don't want strangers in their homes.Bart Stein, a Walmart executive who leads the in-home delivery service, acknowledged some customers during the pilot test were initially skeptical of the concept. But he said Walmart had been able to change opinions once customers tried it out.
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