Weight Watchers boosts its full-year financial forecast, suggesting it has recovered from a bad start to the year.
Now called WW, Weight Watchers wants to sell wellness.Weight Watchers member and board member Oprah Winfrey shares her thoughts on the value of community at an intimate luncheon with winners of Weight Watchers Better Together Sweepstakes on Friday, March 23, 2018, in Santa Barbara, Calif.shares surged more than 35%, thanks to the wellness company's boost of its full-year financial forecast, suggesting it has recovered from a bad start to the year.
It appeared as if the new look and message fell flat. Plus, people were experimenting with the trendy keto diet. The company overhauled its marketing to clarify that WW was Weight Watchers "reimagined." It enlisted board member Oprah Winfrey to help sell wellness. "I think we have to be very clear. It's great we have Oprah as part of the family and board, but this momentum we are seeing is global across every market and it really is a testament to the team and our overall marketing efforts, digital efforts, tech efforts and global integration," she said.
Weight Watchers usually sees an influx of members at the beginning of the year as people try to live up to their new year's resolutions, then watches them taper off throughout the year as they ditch their diets. It had just as many members at the end of the second quarter as the first.
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