Wellness startup WTHN wants to democratize acupuncture and medicinal herbs by chloesorvino
It’s rare that a startup’s investors include founders from so many hot brands. But WTHN, the buzzy acupuncture studio that launched late last year, counts SoulCycle’s Elizabeth Cutler and Julie Rice, Sweetgreen’s Nic Jammet, MNDFL’s Ellie Burrows Gluck and Heyday’s Michael Pollak, along with By Chloe’s Sam Wasser, SLT’s Amanda Freeman and Inscape’s Khajak Keledjian.
Now, five months since opening the doors on its first location in New York City’s Flatiron neighborhood, WTHN is launching a new line of adaptogenic herbs, with the same goal. “We are empowering the consumer to make right choices for their health through educating and using accessible language,” says Auth, a licensed acupuncturist of 20 years and board-certified herbalist.The tablets are based on traditional Chinese formulas, but are organic and fully traceable.
Auth, who has a doctorate in Chinese medicine, requires that all of WTHN’s specialists, called Healers, are licensed acupuncturists with graduate degrees in Chinese medicine as well, in addition to a minimum of three years training.WTHN started when Auth met cofounder Michelle Larivee. A few years prior, Larivee got into a ski accident that dislocated vertebrae in her neck and caused chronic pain. That led her to acupuncture, at her doctor’s suggestion.
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