Chef Bob, a Singaporean TV personality and chef, is absorbing significant increases in food costs at his 9Yards eatery, including a projected 20-25% rise in the cost of goods and a 34% increase in coconut milk prices. Despite these challenges, he vows to maintain current prices and not compromise on taste. He is also opening a new coffeeshop called Rahsia Bidadari. The article also highlights the struggles of other F&B businesses facing similar issues, emphasizing the challenging landscape of Singapore's F&B industry.
The TV personality and chef currently owns two F&B businesses, one of which will officially open on May 1. Singapore 's F&B scene is known to be fast-changing and difficult to manoeuvre.For local TV personality and entrepreneur Shahrizal Salleh — better known as Chef Bob — the
On April 10, Chef Bob wrote in a Facebook post: 'Cost of goods will increase 20 to 25 per cent in the coming weeks due to an increase in diesel price.' Days earlier, he said that the price of coconut milk jumped from $4.70 to $6.30 per litre, raising food costs by 34 per cent.
9Yards opened in November last year and serves nasi lemak, starting from $6.90 for a chicken wing set to $9.90 for more unique choices such as beef bulgogi, alongside snacks and drinks.Despite the steep hike in ingredient prices, the chef refuses to pass them on to his customers, Chef Bob said. 'We will continue to sell at the price before the increase in my food cost. Taste will not be compromised.' https://www.facebook.com/chefbobsingapore/posts/pfbid0TJKg86sohWDRX8ym6PBmXAEWhiZx55inGGqddz2MRaGynFpdvjRN2VaucLuenfwal
Moreover, Chef Bob recently announced he will be opening a new coffeeshop named Rahsia Bidadari at Alkaff Crescent, in partnership with local entrepreneur Kai Emilio.Addressing the challenge of this new venture, he wrote: 'Opening a business during times of unrest is not in my books. It is what it is. We just do our best.'
The F&B business owner is not the only one feeling the pinch due to rising costs. Second-generation owner of Botak Porridge Lim Hwee Yi also shared how rising costs have affected her business in an Instagram video on April 11.
The 28-year-old said that her parents — who previously ran the hawker stall — got through Covid-19 with the help of government subsidies as well as their personal savings. Addressing fellow hawkers and others affected by the rise in costs, she added: 'We are in this together. We overcame a bigger crisis before, so don't panic and have faith.'
The hawkers in Chinatown Complex and Bedok Food Centre have also noticed the jump in ingredient and energy costs, which has led to some raising food prices by up to a dollar.Chinatown Complex Hawkers' Association chairman Cornelius Tan said that hawkers receive multiple deliveries of ingredients daily. If every supplier imposes a surcharge for these deliveries due to rising fuel prices, costs would add up exponentially for these hawkers, he explained. Bedok Food Centre Association chairman Hajjah Roziah Adon told CNA that hawkers need more support during this period, such as rental subsidies by the government.
F&B Singapore Chef Bob Rising Costs Food Prices 9Yards Rahsia Bidadari Entrepreneurship
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