MasterChef Singapore Season 2 winner Derek Cheong launches Berempah Bros, a modern take on ayam berempah, amidst challenging F&B climate. With support from partners and other ventures, Cheong and Zhen Ning are optimistic and innovative, with plans to expand and offer unique menu variations across outlets.
Despite facing a challenging F&B landscape, Derek Cheong , the winner of MasterChef Singapore Season 2, remains undeterred. His latest venture, Berempah Bros , is a testament to his resilient spirit. In an interview with AsiaOne, Derek shared his perspective on launching a new business amidst a climate marked by numerous F&B closures. He acknowledges the tough environment but emphasizes his proactive approach, stating his other businesses, Tamagood and Twelve Flavours, provide a safety net.
This allows him the flexibility to explore new ventures without undue pressure, viewing it as an opportunity to expand his culinary footprint. This approach highlights a key element in weathering the storm, the importance of diversification, and having a fallback strategy to mitigate risk. The ability to accept a business not working and to move forward without emotional attachment also becomes important. The ability to innovate and respond to changing market demands will become more critical than ever. \Zhen Ning, the owner of Bronzo Pasta Bar and Liu San Jie Mee Hoon Kueh, echoes Derek's optimism. Zhen Ning, whose hawker stalls opened last year, believes there is no perfect time to start a business. Both entrepreneurs share a youthful energy and positive outlook, choosing to focus on the long-term potential rather than dwelling on the current difficulties. The combined effort of both adds to the confidence of their venture. The collaborative spirit, exemplified by their shared experience and complementary skills, forms the foundation for their success. They each play their part in the venture, with each bringing their own skills to the table, helping to streamline operations and enhance marketing. This synergy is central to their belief in expansion and innovation. \The concept behind Berempah Bros revolves around a modern take on the traditional ayam berempah. Derek and Zhen Ning combined their individual strengths and culinary experience. Derek, with his background in fried chicken, and Zhen Ning, skilled in creating authentic curry paste, combined forces to create their unique recipe. They innovated the traditional approach by infusing the curry paste into a liquid brine, creating a much more flavorful and moist chicken, ensuring the taste permeates the entire piece. This meticulous process, refined through multiple iterations, incorporates a blend of five different starches to maintain crispiness and prevent oil absorption. Their recipe development showcases their dedication to quality and their commitment to pushing boundaries. They aim to open multiple outlets. Their strategy includes menu variations across different stalls, ensuring diners experience a unique offering at each location. The young family man does not work without care for the family. He balances his roles as a chef, entrepreneur, husband, and father, embodying resilience and a passion for his craft. Derek’s unwavering commitment to his passion and his family underscores the values that drive him forward, inspiring those around him
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