U.S. news companies are using a playbook from Europe to challenge the online platforms they see as an existential threat
Executives from some of the biggest U.S. news organizations met with a British economist last fall at Washington’s exclusive Metropolitan Club to strategize on a mutual obsession: getting their industry out from under the thumb of Google and Facebook.
U.S. media advocates say they have drawn major lessons from discussions with their European counterparts, including the need to band together and put aside their traditional rivalries. Chavern, a former U.S. Chamber of Commerce executive, has repeatedly traveled to Europe to learn from his EU counterparts about their combat with tech. During a January trip to Berlin, he met with VG Media, a so-called collecting society that serves as a clearinghouse for fees owed to news publishers, and sat down with Axel Springer’s chief lobbyist, Dietrich von Klaeden.
were that “the government must take steps to ensure the position of Google and Facebook does not do undue harm to publishers."The publishers' efforts in the EU have already borne fruit.
The legislation represents a major change in the media companies’ strategy: Until recently, individual American publishers attempted to negotiate one-off, ad hoc deals with Google and Facebook in attempts to extract more money or more online readership data on better terms. It was, they say, an unsatisfying experience.
“I’m not asking the government to do anything other than leave us alone,” said Chavern. “I’m trying to drive an immediate solution for news publishers to build a sustainable future.”
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